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The facade of a great historic museum at dusk, the setting for Hunting Town Studio gamified visitor trails

Creative studio · since 2018

Turn your venue into a story your visitors come to play.

Bespoke gamified visitor trails, escape games and treasure hunts, delivered as a web app: your visitors scan a code and play in their browser, installing nothing, in their own language.

200,000+players since 2018
100+trails created
15 citiesself-produced
0apps to install
0data collected, GDPR by design

They trusted us with their venues

  • Musée des Beaux-Arts de Lyon·
  • Musée d'Aquitaine·
  • CHU de Rouen·
  • Croix-Rouge française·
  • Sète agglopôle méditerranée·
  • Ville de Cherbourg·
  • Villa Loupian·
  • Jardin Antique Méditerranéen·
  • Ville d'Agen·
N°01Our stance

A story gets written. We come to the site, we soak up the place, and we draw from it a game that will exist nowhere else, with its own characters, its own puzzles and its own art direction.

Writing, original illustration, game design, development, operation: all of it happens inside the studio.

Four phases, dated milestones, deliverables at every step

I

Site survey

We come to you: your spaces, your works, your operating constraints, your audiences. Nothing gets written before we have walked the place.

II

Writing and art direction

An original script, puzzles anchored in the real place, illustrations drawn in-house. You sign off at every milestone.

III

Development and testing

The web app is built, then tested with real players on site. We tune the difficulty directly in the field, not from our office.

IV

Training and operation

Your teams are trained, the back office is yours, and so are the statistics. Maintenance and seasonal updates are optional.

One integrated studio, not a chain of subcontractors

Every craft involved lives inside the studio. The person you talk to is the person who builds, and nothing is lost between a writer here and a developer somewhere else.

Writing and scriptingOriginal illustration, drawn by handGame designWeb developmentAudio productionEnglish translation reviewed by a native speakerPublic procurement administration
N°02The product

What your visitor holds in their hand

A web app under your own name, with no download. Here is how it reaches your visitors:

1 · ScanA QR code at the front desk, on a label, on a poster.
2 · PlayThe game opens in the browser. A 3G connection is enough.
3 · ReturnThe trail lives all year round: statistics, seasons, updates.

European hosting · no personal data required to play · GDPR compliant by design

Night trailRoom I
Chapter I

The Eighth
Star

The 1873 inventory lists seven stars on the ceiling. The dome shows eight.

Begin
Nothing to install

Stepping into the story

Puzzle 3 / 9On the square

The astronomical
clock

Beneath the dial, eight constellations are carved. Only one does not exist in the sky.

Your answer ···
A hint after three attempts

A puzzle born from the place

Unlocked22:17

The archive opens

No one has entered since 1892. At the end of the corridor, the eighth star is glowing.

FRENESDE

The reward, and what comes next

01

No installation

One QR code and the game starts in the browser. No app store, no account, no update to install.

02

Exclusive

Your script, your puzzles, your original illustrations. Nothing shared, no template recycled from one site to the next.

03

No limits

No cap on players, no cost per participant, no commission on your ticketing.

04

Reversible

Your domain, your content, your statistics. No proprietary lock-in, with a back office and training for your teams.

N°04Our work

Trails that are up and running, playable today

The clients are named, the games are live, and several are renewed year after year. A selection from more than a hundred trails created.

Artwork from Piégés dans les œuvres, the escape game at the Musée des Beaux-Arts de Lyon
Museum · Lyon

Musée des Beaux-Arts de Lyon

“Piégés dans les œuvres”: a self-guided escape game played in the galleries, co-written with the interpretation team and fully audio-narrated by professional actors.

Live since February 2025
Artwork from Les Voyageurs du Temps at the Musée d'Aquitaine in Bordeaux
Museum · Bordeaux

Musée d'Aquitaine

“Les Voyageurs du Temps”: an audio-narrated trail through the permanent collections, from prehistory to the 19th century.

Renewed since 2024
Le Trésor de l'Étang, the trail at the musée de l'Étang de Thau Les Secrets de la Villa, the trail at Villa Loupian Le Jardin des Dieux, the trail at the Jardin Antique Méditerranéen
Regional · 3 heritage sites

Sète agglopôle méditerranée

Three trails tied together by a single thread and narrated by Ginette the genet, the area's mascot: musée de l'Étang de Thau, Villa Loupian, Jardin Antique Méditerranéen.

Partnership renewed every year since 2023
Public body · Tendered contract

CHU de Rouen

50 to 120 players at once

A bespoke web trail through the buildings, played at every induction session for new arrivals. The organisation's values and history are built into the game, without ever weighing down the fun.

Recurring sessions · multi-year contract 2025-2027
Events · Drheam Cup 2024

Ville de Cherbourg

1,000+ players in 5 days

A free urban trail linking the race village to the town centre, with a game master on site.

A game master on site for five days
Training · since 2022

Croix-Rouge française

Narrated by Henry Dunant

The induction trail followed by every first-aider in training in the Paris region, on the Montrouge campus.

National rollout under review
City · Agen

Ville d'Agen

The monuments find their voice

A heritage chatbot answering residents' and visitors' questions about the town's history and monuments.

The studio's home town
And in the field

15 self-produced cities

Our own games, every day

From Bordeaux to Lille, we run our own urban escape games: we design experiences we know how to keep alive.

Bordeaux, Lyon, Nantes, Toulouse, Rennes…
N°06In their words
Visitors are delighted to discover these three heritage sites in a different way. The writing is fun, and it gives players a unique experience that has been very well received.
Marie-Laure G.Heritage guide and events officer, Sète agglopôle méditerranée
It is perfect, the feedback is very positive, and the participants are delighted every time.
Jeanne S.Head of recruitment and internal mobility, CHU Rouen Normandie
Excellent feedback from every participant, and a smooth, enjoyable creative process with the team. We will do it again.
Cyrielle M.Events project manager, Ville de Cherbourg
On video

The Musée des Beaux-Arts de Lyon testimonial

The Croix-Rouge française testimonial

N°07Pricing

We publish our price ranges. Nobody else does.

You know before the first meeting whether we fit your budget. These figures cover the complete creation: site survey, writing, art direction, development, testing with real players and training for your teams.

Signature trail

€15,000 to €30,000

  • One scripted, illustrated trail
  • Puzzles anchored in your venue
  • Two languages
  • Field testing and training
  • Attendance statistics

Large-scale experience

€30,000 to €60,000

  • Multiple trails or high capacity
  • Actors' voices, audio, physical props
  • Three languages or more
  • Launch event
  • Communications support

Programmes and site networks

€60,000 and above

  • Multi-site rollouts
  • Multi-year schemes
  • Support for public buyers
  • Impact measurement

Every project can come with an annual operating contract: European hosting, maintenance, seasonal updates, statistics and minor changes within 48 hours.

French public buyers: you can commission us without a competitive tender

Under article R. 2122-9-1 of the French public procurement code, a purchase qualified as innovative can be awarded directly, up to €100,000 excluding tax, with no competitive process. We provide the justification note to attach to your file. And when the formal procedure does apply, we answer it: our latest technical proposal scored 10 out of 10.

N°08Frequently asked questions

What people ask us before signing

Do you need to install an app to play a Hunting Town Studio trail?
No. The visitor scans a QR code or opens a link, and the game starts in their phone's browser. No installation, no account, no app store. A 3G connection is enough, and the trail exists in the visitor's own language.
How much does a bespoke gamified visitor trail cost?
Our ranges are published: €15,000 to €30,000 for a signature trail, €30,000 to €60,000 for a large-scale experience, and above that for multi-site and multi-year programmes. The figure depends on the number of trails, the languages, the audio production and the physical props: you get a range from our very first exchange.
How long does it take to create a trail?
Two to six months depending on scale, in four phases: site survey, writing and art direction, development, then testing with real players before training your teams.
Can a local authority or a museum commission a trail without a competitive tender?
Yes, in France. Under article R. 2122-9-1 of the French public procurement code, a purchase qualified as innovative can be awarded directly, up to €100,000 excluding tax, with no competitive process. We provide the justification note to attach to the file. And when the procedure does apply, we answer it: our latest technical proposal scored 10 out of 10.
Who owns the game once it is delivered?
You do. Your domain, your content, your attendance statistics. Our projects are reversible, with no proprietary lock-in, with a back office and training for your staff: you stay independent after delivery.
Does it work for large groups?
It is measured in the field: 50 to 120 people play at once in every session at CHU de Rouen, more than 1,000 players took part over five days in Cherbourg, and our large-scale treasure hunts set off up to 500 players at the same time.
Can the trail keep our social media active?
Yes. The launch announcement is highly shareable, and the game then gives you regular reasons to post: team leaderboards, records to beat, player photos, seasonal highlights. The trail keeps your communication alive well after opening day.
Is it GDPR compliant?
Yes, by design: European hosting, no account or personal data required to play, anonymous attendance statistics, and a minimal retention period agreed with your data protection officer. We already work with public hospitals, where the requirement is at its strictest.

Let's talk

Tell us about your venue.

Describe the place and what you expect from the visit. We reply within forty-eight working hours, with a first reasoned opinion and a budget range.

We reply within forty-eight working hours. Your details are used only to reply to you: no resale, no cold outreach.

Or directly: [email protected] · +33 6 76 95 52 72 · Agen, France

Hunting Town Studio

A studio creating gamified visitor experiences. We turn your venue into a game, delivered as a web app, with no app to install.

SAS Hunting Town · Agen · since 2018

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